Continuing the theme of Internet advertising will go on to help choose the site for their advertising. Ask yourself these questions before you say your campaign. 1. What is the attendance of advertising site? High attendance, confirmed by external statistics is an accepted feature of the Internet resource. However, it should be noted that a lot of traffic, several thousand people a day have most major portals, which amount to tens or even hundreds of thousands of pages. Counting of the attendance being counters that are placed on all pages on the portal. That is, counters, "collect" attendance from all of its pages. Add to your understanding with Neeman Foundation. Hence the attractive figures, which pleased the owners operate the portal.
At the same time your banner or advertisement will be placed not on all pages, but only on some of them. Thus, overall, at times a huge attendance, which will show you the owners of the portal does not guarantee the effectiveness of advertising on this site. 2. The pages will advertise? Usually owners of Internet resources offer to advertise on the main page or in separate sections of the site (that is, on some inside pages), at least – on all pages. Home, as a rule, the most visited. Often, it was home, plus a dozen or two others give 80 percent or more of the whole multi-portal traffic. Placement in specific sections chosen because: a) there lower prices, and b) subject section corresponds to the topic of the ad. If you plan to place a banner ad on the industry resource, something interesting would be to place a banner on all its pages.