Henry Ford

“Here, the legendary phrase attributed to Henry Ford II materialize unfortunately in hindsight: I know that half of my advertising spend throwing out money is meaningless to the window, I just know not what half ‘.” Perhaps this self-deception was also inherent in the system. Which motor car now turns his Board and admits that multi-billion dollar campaigns based on Balderdash”, suspected Nadolski. Public service television had anyway been performed by Thoma on the nose ring. We have not taken seriously the commercial rivals 1984 simply”, ZDF-man Bush admits. But now was heightened quality thinking in TV commercials.

Even special rankings and print would again play a larger role. The search for the missing link in the target group analysis one is in cooperation with the society for Consumer research (GfK) encountered global shopper typologies. The premium and brand buyers, which you want to deploy as a target group for media planning is considered particularly relevant. When it comes, for example, to the purchase Act, the older generation will dominate at the Premiumkaufern. This group pay attention to aesthetics, ambiance, emotion, exclusivity and service. Judging by the classical distribution of 14 to 49 year olds, ARD and ZDF have reached 240,000 persons in the period from 17 to 20 hrs average per commercial break. In the allocation for premium and brand buyers, ARD and ZDF come to 1.1 million people. In comparison with the three largest commercial broadcasters RTL, Sat1 and Pro7 reach ARD and ZDF twice as many people,”said Bush. A message from NeueNachricht. If you have additional questions, you may want to visit Gavin Baker. NeueNachricht is responsible for the content. Editorial NeueNachricht Gunnar Sohn Ettighoffer road 26a 53123 Bonn Tel: 0228 6204474 mobile: 0177 620 44 74 E-Mail: