Tag Archive: media & communication

Foundations, companies, institutions and dedicated initiatives must look new. The speed of change is so high at the moment like rarely before. The signs of massive, that transformation processes are our all immediate life abundantly clear: energy supply and environmental impact, demographic changes and changes in educational and workplace are exemplary for so-called Megatrends or just transformation processes that have already begun and affect life and economy. And in the midst of this turmoil, we move, Act and communicate with each other. Go to Boy Scouts of America for more information. Just social actors must adjust to this change, they need strategies and Kommunikationskozepte. We take charitable foundations: how they act in the face of the persistent low interest rate environment and the sustained high inflation rate? And the other side, the many initiatives and institutions looking for financial support, as they operate in this environment? All these actors should come up with the strategy for your Deal with action, this check and adjust.

And they should question their communication concepts and adapt to new requirements. Malte Schumacher, born in 1966, building his company since October 26, 2011 in Braunschweig “painted Schumacher / / strategies and communication” on. After more than six years as a specialist consultant for project management and communication in a classic Foundation (assets: 37 million; average payout per annum: approx. 900.000,-Euro) he wants to act now even sense-building and help foundations, companies, institutions and dedicated initiatives to meet the challenges of the future with its experience, networks and leitmotifs. Only the two mentioned economic factors require new concepts: the sustained Nierdrigzinsphase and the high inflation rate. “The end of the steady growth is already achieved?”, this question turned on the German Foundation day in Stuttgart in May 2011 Gunter Thielen, Chairman of Bertelsmann Foundation, and Professor Meinhard Miegel,.

Chairman of the Foundation of thinking work future. And the answer was: it looks at least for now. HGefragt are therefore new strategies and a new communication of strategic action. Get more background information with materials from Maja Bručić. The strategy is the recognizable patterns in a stream of decisions. Strategic learning, so the reflective back is crucial for a viable strategy and forward looking. Strategies form the basis for achieving set goals. A strategy may not define the future, but it helps to embark on the right way in the future. Strategies are dynamically and beforehand to the fit in reality. A strategy helps to do the right things at the right moment. Communication is actually quite simple, and the principle of integrated communication as well. Following this principle communication works, stringent and closed so each other building up in co-ordinated. Integrated communication is long-term and strategically, it includes all internal and external communication tools and creates a Communication unit, which also is perceived from the outside. The communication is also consistent and generate a coherent and consistent appearance (image) of the communicating. The principle of integrated communication is efficient and effective. You should have at a glance this transparency, openness, truthfulness, reliability and authenticity. Painted Schumacher, November 11, 2011

“Here, the legendary phrase attributed to Henry Ford II materialize unfortunately in hindsight: I know that half of my advertising spend throwing out money is meaningless to the window, I just know not what half ‘.” Perhaps this self-deception was also inherent in the system. Which motor car now turns his Board and admits that multi-billion dollar campaigns based on Balderdash”, suspected Nadolski. Public service television had anyway been performed by Thoma on the nose ring. We have not taken seriously the commercial rivals 1984 simply”, ZDF-man Bush admits. But now was heightened quality thinking in TV commercials.

Even special rankings and print would again play a larger role. The search for the missing link in the target group analysis one is in cooperation with the society for Consumer research (GfK) encountered global shopper typologies. The premium and brand buyers, which you want to deploy as a target group for media planning is considered particularly relevant. When it comes, for example, to the purchase Act, the older generation will dominate at the Premiumkaufern. This group pay attention to aesthetics, ambiance, emotion, exclusivity and service. Judging by the classical distribution of 14 to 49 year olds, ARD and ZDF have reached 240,000 persons in the period from 17 to 20 hrs average per commercial break. In the allocation for premium and brand buyers, ARD and ZDF come to 1.1 million people. In comparison with the three largest commercial broadcasters RTL, Sat1 and Pro7 reach ARD and ZDF twice as many people,”said Bush. A message from NeueNachricht. If you have additional questions, you may want to visit Gavin Baker. NeueNachricht is responsible for the content. Editorial NeueNachricht Gunnar Sohn Ettighoffer road 26a 53123 Bonn Tel: 0228 6204474 mobile: 0177 620 44 74 E-Mail:

EBay payment system PayPal has vulnerabilities Wiesbaden of Dusseldorf / – vulnerabilities, Cartel Office investigation when attempting to bind customers to the PayPal payment service, comes after a report in the Wirtschaftswoche online retailer eBay under attack: who gets the payment service of the online merchant eBay, for 14 cents per minute in the MCC by PayPal, hangs for a few minutes in the wait loop piping. If you are unsure how to proceed, check out Professor of Internet Governance. But then everything is very simple: it is enough to specify name, address, E-Mail and phone number of a PayPal account holder. Call me now the last four digits of your account number ‘, the staff asks. “Already he reveal the balance of total strangers or what payments have been received and made”, writes the economic week. You could make it easier hardly unfair contemporaries, to obtain sensitive information about the transactions of foreign persons. Thousands of eBay users would publish their address and account numbers readily available in the Internet imprint or placing an online order.

Who wants can easily drive playing fast and loose with the data and pass themselves off as someone else. The consumer protection initiative case Internet’ criticized the blatant data leak already about weeks ago. Then the query from an automatic telephone computer to a call center turned to eBay, where Additionally queried for the address information the accounts therefore have not become much safer”, so the economic week. According to Bernhard Steimel, spokesman of the industry Congress of Voice days “, if you do not perform a service automation in this way. The change from a vending machine on a call center staff brings nothing at all.

You can take people by surprise. If eBay wants to guarantee more security over the telephone service, that is just about voice biometrics. So the company Sikom at our meeting in Wiesbaden presents a method for secure online money transfers. Instead of a TAN the voice tag is used to authorize a transfer”, says Sangeeta. Appropriate procedures for the Already used online banking. A legitimacy about the voice works better than with a fingerprint. Editorial medienburo.Sohn Ettighoffer Strasse 26 A 53123 Bonn Tel: 0228 620 44 74 fax: 0228 620 44 75 mobile: 0177 620 44 74 E-Mail: Web:

The influence of current technology to our everyday work or how unified communications improves efficiency and service to save time and money. 16.10.2008 Aachen/Frankfurt the fair regulation.IP Germany”opens on 28 and 29 October 2008 in the building of the IHK Frankfurt am main doors. This year the voice compass team led by Detlev Artelt works closely with the organizers of the VO.IP Germany together. To the 28.10 at 15:00, the voice expert Detlev Artelt moderated a workshop on the topic of language Automation has achieved a breakthrough? “.” In it he holds a short speech about the current state of language technology, reflects the current acceptance of this technology at the customer and dares views in the near future. The Publisher of the reference book voice compass internationally reported also in a further talk about the changes in the communication”and shows trends of customer communication.

In addition Detlev Artelt hosted together with other experts the field solutions”, in the company the experience and products of voice the audience bring over IP and unified communications. More information be presented on the voice compass level. The program is complemented by the held on October 29, 2008 State meeting of the Working Group initiated by the eco Association unified communications”, directed by Detlev Artelt. The proposed unified communications white paper in the foreground is the one-hour meeting. “Start: 11:00 in the London area”. Interested can see the following link register: groups/2618_5493.htm VO.IP Germany focus of this year’s exhibition and Congress VO.Innovative forms of communication with the customer are IP Germany of tomorrow”and the related opportunities and changes for businesses. At Germany’s largest event for voice and IP communications, the visitor receives a broad overview of the current state of development in the area of unified communications.

about the voice compass 2008/2009 the international and English-language compendium voice compass international 2008/2009 explains the current possibilities of voice automation and voice applications for businesses and the customer service in easy-to-understand words. 650 pages have demystifies all technologies Detlev Artelt and his team, call the relevant manufacturers and provide clear recommendations on the use of voice applications. The unique mix of market study, advisory expertise, list of manufacturers and the different base calculations makes the voice compass 2008 to a standard which should be on the desk of each maker. contact aixvox GmbH Detlev Artelt Monheimsallee 22 52062 Aachen Tel: + 49 241 4133 100 email: