What is prohibited, what is still allows the TAM AG clears as the Federal Government in May of last year the Privacy Amendment II’s wallpaper brought a storm of indignation swept through the trade and the economy: the so-called \”opt-in rule\”(erstmalige Zusendung eines Werbemails \”Kalt-Mailing\” nurmehr mit Einwilligung des Betroffenen) would have meant the end of E-Commerce (and also of the fundraising)! In the autumn this amendment is now in force. What impact does the \”Federal Data Protection Act new\” new on the direct marketing addresses office experts, learn it! The Federal Government has written it up on their banners: citizens should be protected from an unauthorized intervention in his privacy! Actually, yes a noble goal of our officials, but is shot past so often at your destination! Like in the first draft of the Privacy Amendment II! The use of data for advertising purposes is at the heart of this Act entered into force on 1st September of the previous year. Although after the legitimate Objections of the economy somewhat defused, the BDSG includes a substantial impairment of the freedom of action to new. So trade sensitive data such as bank account details or credit card numbers is completely prohibited, those of basic data such as addresses or dates of birth but still allowed with restrictions! A transitional period applies to data already collected until August 31, 2012 the law includes some legal uncertainties, which exert strong influence especially in direct marketing as a change from the opt-out to the opt-in paradigm took place here. Do you mean that its consent for this to exist has not only during order processing, but already in the so-called \”cold-contact\” (so the first contact with the data subject). This can be done either electronically through a double – or confirmed opt-in. In both cases, the person concerned receives a confirmation E-mail.