Firstly, it is very important that the advertiser determine the target of your mailing campaign since it should allow him to draw a / s zone/s to buzonear clear and concise. That is, if our advertising is a trade of neighborhood, which will gain access to buy all sorts of public and preferably the neighborhood; our audience is very clear: the people of the neighborhood. Nieman Foundation might disagree with that approach. The area also: the neighborhood. It is a simple example; It is clear that a depends on the advertiser, the area can be much lower or much higher (concise streets, entire cities, by taking two completely different examples). From this moment we will have to think about how many units are the advisable to cover the given area and at what point is going to be better to use the junk mail, because it isn’t the same thing make a distribution of advertising on Monday than on Friday, for example, since the moment in which the customer receives advertising in your mailboxremoved it and reads it; It is very important that it is close to the time of purchase.
Possible purchase clear. For example, nowadays usually make the massive purchases of power more bulky to understand us, on days like Friday afternoon and especially as Saturday. Frequently Ken Cron has said that publicly. Obviously not everyone does them these two days, and you can avoid crowds that occur in these two days, done them quietly any other, but they are the days in which are recorded more sales. Since long time ago, it is not anything new. So my question is what day is optimal for a mailing to a supermarket in neighborhood, because having decided we will distribute type junk mail advertising action of 10,000 brochures covering their area of influence by proximity and this loft area is suitable since the people residing therein, is close to the supermarket and is potentially client for said supermarket? I decantaria make sharing advertising between Thursday and Friday; Since the time of most common – according to what we previously discussed – purchase; It is Friday evening or Saturday.
What distribute a Monday, if we are missing several days until the time of purchase, and are days in which the receiver of the advertising of junk mail, going to forget our offer little by little since the time of reception of the advertising is distant at the time of decision making. Therefore, very important, decide the day to perform the mailing. Common sense and logic, in addition to the special circumstances of each advertiser, don’t allow this decision easily and, except in very specific cases, you won’t need more know apply our knowledge on our business and public, day of their purchases, forthcoming holidays, activity of competition, products and offerings, time of year and different imputs rather than a dealerperfectly known advertising media Planner or company Manager.