Monthly Archive: March 2016

Contextual Advertising

Lure customers in crisis is very problematic: the incomes of consumers are falling, competition is growing. People who order products before at home or visiting cafes and restaurants prefer to eat at home, cooking food yourself from inexpensive ingredients. So now it becomes particularly relevant advertising campaigns due to changes in market conditions, including in the field of food delivery and catering (HoReCa). Portal, offers the development of advertising campaign and its implementation with contextual ads ("Begun – Contextual ads – a way to find potential customers who are looking for exactly your product, satisfies the tastes and preferences of consumers.

More than 50,000 companies across Russia have been using contextual ads to attract potential customers and the consequent increase in sales. The need for develop and implement an advertising campaign appears in the following cases: 1. Expansion into new markets. Search for any new categories of your company's customers. 2. Offer new products.

Presentation of any product that your customers are not accustomed to seeing in the range of your company. 3. Changing market conditions (significant). The emergence of new competitive products, the decline of effective customer demand, increased impact of competitors, etc. 4. Correction image. Possible change of brand or other characteristics of your company. In addition, the present actual development of advertising campaigns to attract dealers and intermediaries (including franchisees, see interview with Merab Elashvili) to expand the scope of your company for sales. What is contextual advertising? In short, contextual advertising – a form of advertising, which potential customers are finding themselves Ads (as text messages, and banners) with information about goods and services of your company.