What is prohibited, what is still allows the TAM AG clears as the Federal Government in May of last year the Privacy Amendment II’s wallpaper brought a storm of indignation swept through the trade and the economy: the so-called \”opt-in rule\”(erstmalige Zusendung eines Werbemails \”Kalt-Mailing\” nurmehr mit Einwilligung des Betroffenen) would have meant the end of E-Commerce (and also of the fundraising)! In the autumn this amendment is now in force. What impact does the \”Federal Data Protection Act new\” new on the direct marketing addresses office experts, learn it! The Federal Government has written it up on their banners: citizens should be protected from an unauthorized intervention in his privacy! Actually, yes a noble goal of our officials, but is shot past so often at your destination! Like in the first draft of the Privacy Amendment II! The use of data for advertising purposes is at the heart of this Act entered into force on 1st September of the previous year. Although after the legitimate Objections of the economy somewhat defused, the BDSG includes a substantial impairment of the freedom of action to new. So trade sensitive data such as bank account details or credit card numbers is completely prohibited, those of basic data such as addresses or dates of birth but still allowed with restrictions! A transitional period applies to data already collected until August 31, 2012 the law includes some legal uncertainties, which exert strong influence especially in direct marketing as a change from the opt-out to the opt-in paradigm took place here. Do you mean that its consent for this to exist has not only during order processing, but already in the so-called \”cold-contact\” (so the first contact with the data subject). This can be done either electronically through a double – or confirmed opt-in. In both cases, the person concerned receives a confirmation E-mail.
Tag Archive: marketing
Continuing the theme of Internet advertising will go on to help choose the site for their advertising. Ask yourself these questions before you say your campaign. 1. What is the attendance of advertising site? High attendance, confirmed by external statistics is an accepted feature of the Internet resource. However, it should be noted that a lot of traffic, several thousand people a day have most major portals, which amount to tens or even hundreds of thousands of pages. Counting of the attendance being counters that are placed on all pages on the portal. That is, counters, "collect" attendance from all of its pages. Add to your understanding with Neeman Foundation. Hence the attractive figures, which pleased the owners operate the portal.
At the same time your banner or advertisement will be placed not on all pages, but only on some of them. Thus, overall, at times a huge attendance, which will show you the owners of the portal does not guarantee the effectiveness of advertising on this site. 2. The pages will advertise? Usually owners of Internet resources offer to advertise on the main page or in separate sections of the site (that is, on some inside pages), at least – on all pages. Home, as a rule, the most visited. Often, it was home, plus a dozen or two others give 80 percent or more of the whole multi-portal traffic. Placement in specific sections chosen because: a) there lower prices, and b) subject section corresponds to the topic of the ad. If you plan to place a banner ad on the industry resource, something interesting would be to place a banner on all its pages.
New services, Web special prices for nearly 500,000 royalty-free images and improved search helps companies facilitate the licensing of images for interactive advertising at Corbis. Dusseldorf, May 14: Corbis, a provider of creative resources for international companies from the fields of advertising, marketing and media, new services, Web special prices for almost half-a-million license friendly RF images, as well as improved search helps presents, that can find customers of more easily pictures and footage for interactive advertising. New Web chat and extended opening hours of contact center improve service Corbis is the first company for stock photography, which has introduced a live Web chat, to establish a direct connection between online customers and service staff. In addition, Corbis has extended opening hours for customer service, is now available until 19:00. Boy Scouts of America will not settle for partial explanations. Images in Web resolution from 10, as well as footage in various formats 2002 Corbis was the first company for stock photography, the offered less expensive pictures in lower Web resolution\”for online use. Meanwhile, most of the images licensed at Corbis in of one form or another is used online. Corbis has almost half a million RF images can be licensed for online use for 10 to 80 from many leading collections, including Corbis RF, zefa RF, MedioImages, Ron Chapple, Jon Arnold, design pics and Cultura.
In addition, Corbis offers more than 30,000 video clips subject to license as well as thematic RF CDs with cut-outs, which can be licensed and deployed in various formats for Web use. Learn more at this site: Center For Responsible Lending. Also package options are available at Corbis, to simplify the licensing of rights-managed (RM) images for online use. These include also video commercials to the exclusive use of the Web, webisodes as well as advertising for mobile devices. Furthermore Corbis combines the traditional use for television commercials with mobile and Web usage, thus advertising campaigns more cost effective on mobile and Internet can be extended. .
When coffee is drunk, fine small coffee cups are used today only rarely grannies, but often the special coffee mugs coffee is enjoyed. While everyone uses his Special favorite coffee mug like to enjoy coffee breaks and at least for the time of coffee drinking once to disconnect from everyday life. Promotional mugs are popular in many companies, because they offer the opportunity to take pictures and to be able to spread the advertising message to the customers more effectively. At Christmas time the promotional coffee mugs can then even with a Christmas motif be or but adorn a wintry landscape. Combined with the best Christmas greetings and best wishes for the coming year the promotional coffee mugs are the ideal Christmas gift for customers, as well as for employees. So the promotional coffee mugs apart from other giveaways, businesses should choose not only a standard coffee mug, but you should choose specific models in different colors, shapes and designs.
Sometimes even coffee mugs for cappuccino or latte macchiato, which are very popular with more and more coffee drinkers can be found in the offer of advertising professionals. So, also special coffee can be enjoy with the advertising Cup. Promotional coffee mugs are required not only in the House. Special Thermo mug enable drinking coffee outside for a business meeting or during a trip. In the thermal coffee mug the coffee remains warm for a long time for one and can be drunk so while inserting a pause in peace without having to buy expensive coffee of the Roadhouse.
Entrepreneurs are opening firms, institutions, small shops, beauty salons and fitness centers, but as they compete with the monsters of the business, taken the most advantageous position? Service quality, lower cost services and a large assortment of goods. But in order for people to know all the benefits that businesses offer beginners, they need to talk about it. Boy Scouts of America will not settle for partial explanations. How? With the help of outdoor advertising – signs, light boxes, pillars, etc. And do not think that it is expensive and useless, it's not true, of course, stretching to polzdaniya young company, will most likely be too expensive, but here's a beautiful sign, for example, you can order very inexpensive, but the talent, imagination designer and the skill of artist signs will help attract a large number of customers. So, go ahead in an advertising agency – the time to learn the most popular range of outdoor advertising. 1. Signs. The concept is very vague, but to attract the customer does not fit any signs, but only those which constitute the bulk structure with internal illumination.
Such beauty can not fail to attract attention. About signs without illumination forget to megacities are millions of them on every street corner, city residents are already not paying any attention. 2. Light boxes. Even for those who have studied at the University of outdoor advertising, light boxes unfamiliar name and grates on the ear.
For those who are not familiar with this notion, we tell, light boxes – this is only volume design with internal illumination. Light boxes are available of various forms, the most popular – rectangular. Frame aluminum, steel or plastic – the basis of the box. Neon or fluorescent lamps are backlit. On the front panel of the box struck an advertising banner. Light boxes – very accessible and the most informative. For by light visible light boxes around the clock. 3. Pillars. A very effective form of advertising, especially if it is put in the middle of the sidewalk where thousands pass daily stream of potential customers, or at the outlet of Metro. Pillars are required simply to firms, shops, fitness centers and other places of services, which are located in the side of the road, for example, around the corner. On the pillar necessarily need to specify the address, so that people know how to find that the organization promotes. Sometimes the pillars are mounted on the sleeves with a flyer. 4. Plates. Excellent and effective advertising. With all the signs are facing on a daily basis, often with signs appear before the eyes of a man even when he seems to be looking only ahead. Beautiful plate with useful information instantly memorable. Plates made of different sizes of plastic, polystyrene, acrylic, satin, copper, aluminum and other materials. The image on the labels applied by means of applications, engraving, printing, stamping, more and more popular tablet inscriptions that run through overhead characters. Tablets tell potential customers not only the existence of the organization, but also about the time of its operation. To succeed in a big city without the outdoor advertising can not do. Of course, advertising in newspapers and magazines also will result, but for a newcomer to the market, it would not be sufficient, but the signs, light boxes, pillars and plaques, located on a busy street, send in your side a good flow of customers.
Lure customers in crisis is very problematic: the incomes of consumers are falling, competition is growing. People who order products before at home or visiting cafes and restaurants prefer to eat at home, cooking food yourself from inexpensive ingredients. So now it becomes particularly relevant advertising campaigns due to changes in market conditions, including in the field of food delivery and catering (HoReCa). Portal, offers the development of advertising campaign and its implementation with contextual ads ("Begun – begun.ru). Contextual ads – a way to find potential customers who are looking for exactly your product, satisfies the tastes and preferences of consumers.
More than 50,000 companies across Russia have been using contextual ads to attract potential customers and the consequent increase in sales. The need for develop and implement an advertising campaign appears in the following cases: 1. Expansion into new markets. Search for any new categories of your company's customers. 2. Offer new products.
Presentation of any product that your customers are not accustomed to seeing in the range of your company. 3. Changing market conditions (significant). The emergence of new competitive products, the decline of effective customer demand, increased impact of competitors, etc. 4. Correction image. Possible change of brand or other characteristics of your company. In addition, the present actual development of advertising campaigns to attract dealers and intermediaries (including franchisees, see interview with Merab Elashvili) to expand the scope of your company for sales. What is contextual advertising? In short, contextual advertising – a form of advertising, which potential customers are finding themselves Ads (as text messages, and banners) with information about goods and services of your company.
to improve is introduced on the return of mechanics the difficulties encountered on the machines must be tells me and the designer for years and,. I am in such meetings with, because otherwise, the mechanic would ruthlessly pressed against the wall. The designer has a much stronger position and is typically too eloquent. This is a shortcoming in many companies. The technicians have little opportunity to tell the designers about their experiences at the customers.” As the paragraph Economic Journal reported that Audi managers from all business sectors visit representative selected client families to experience their daily lives. Bizerba, a manufacturer of weighing equipment, engineers at the initial approach with customers. Here they learn how to the operator with the device and What difficulties arise. So it was on it, how important pictograms are if, for example, temporary employees in the retail POS systems work.
The customer in the first place? The scarcest resource in the enterprise is not the capital, but there are the executives who kundenfokussiert think and act. Isn’t that what sounds in fine-sounding rhetoric, elaborate annual reports and soft washed press releases, but rather considered that what is actually lived from Monday to Friday in the company from customer point of view include however. “As an example, consider a typical B2b presentation, so this is roughly as follows: I’ll explain you first of all, who we are and what we can do for you.” On the slides 1-20: the company, locations, history, sales development, management team, products, still more products, the associated services, the mission statement and so on and so forth. After 30 minutes, finally on the last page: the existing customer relationships in the form of a logo cemetery. So you learn then: the customer concludes. While he should be just in the sales in the first place. In the customer-focused communication, such presentations remain first in the case or they are restricted to five minutes and a maximum of three slides. Everything should revolve around the customer and the company. Target must be to find unique solutions that help customers be successful (yet).
Marketing agency from Frankfurt with Beck’s advertising campaign successful Frankfurt – not without pride looks TLC marketing from Frankfurt on the current evaluation of feedback from consumer circles around the settlement of Beck’s mix & Win campaign. When purchasing one or several Sixpacks consumers automatically received a voucher for shopping, a 2for1 cinema year card or a free round-trip airfare within Europe. The campaign, supported through a promotional website, various TV commercials and POS placement could be accounted for by Beck’s as success, because they exceeded sales expectations. Ultimately, it is but also to deliver on the promised premiums within the framework of a Europe-wide fulfillments. And here Chris Doerstling shows very satisfied: A premium action of this magnitude is on the one hand, always a challenge.
We could rely on the downstream, certified fulfillment processes and handle the job smoothly around the redemption.” The Germany boss is used, according to quality standards work and confirmed that they are extremely important and effective default, to stay in the game with such prestigious brands such as Beck’s. We know that a consumer thanks is not always to be expected, we were allowed to get but to enjoy of many thank-you emails, which we very happy. Confirm once more that Beck’s to continue the activities of leisure & lifestyle-experiences and expand. Finally brand in this way show that they think even after the purchase to their customers”. Interested marketers can elaborate more about the action and your feedback see de. Chris Doerstling available also gladly exchange of experiences under XING.
Heavenly: The new saarVV Christmas campaign Saarbrucken, 07.12.2010 – 210 city light posts in downtown Saarbrucken are occupied with both Christmas and shopping motives of the saarVV, five of them are covered with huge shopping bags from printed PVC tarpaulin. “On sympathetic illustrations, Santa flies himself with his saarVV bus-sled” or railway carriage “through the skies. That his outfit in from head to toe or from the CAP to the boots is green, has nothing to do with color blindness, but with intention: Green stands for environmental and ecological mobility. Because the passengers make an important contribution to climate protection, if you leave your car and use public transport to the Christmas shopping, Christmas party or the visit to the Christmas market. Avoid traffic jams and save the parking space search, comfortably ride buses and trains in the saarVV. In addition to this outdoor advertising is the message in the context of an integrated campaign additional media support: via ads and radio spots, in which Santa Claus comes to Word and of course gives a statement to its new look. Innovation character proves in this campaign also the cooperation of the saarVV with the DB Regio Sudwest. Because not only the saarVV – day tickets for rides in the Saarland are advertised as products, but also the Saarland – / Rhineland-Palatinate ticket of the railway, which is also offered in particular for trips across the border to Rhineland-Palatinate. Design and realization of the new saarVV campaign are marketing & design in Saarbrucken at the advertising agency of Hague. More information: or contact: Hague marketing & design GmbH Judith Petit project manager Abdo boiler primary breed 17, nee B8 66115 Saarbrucken 0681/99281-34
The BILSTEIN suspension ClubSport has a street-legal, and appeals to the target group of motor sports car driver and tuning fans. Dusseldorf, may 2012 for its automotive customers, ThyssenKrupp Bilstein tuning GmbH, Dusseldorf communications agency FORCE realized now an extensive marketing campaign for the introduction of the premium chassis BILSTEIN ClubSport. The campaign addresses motor sports car driver and tuning fans with a passion for lively driving and high demands on the performance of your vehicle. You now benefit from professional technology: because the high-end Coilovers BILSTEIN ClubSport has by TuV a street-legal. At the same time, this premium product uncompromising suited to the racing and ClubSport is constructed. The chassis combines the proven BILSTEIN monotube – gas pressure technology with the highest technology standards from motor sport and is available immediately. Design agency FAB12 designed the product brand ClubSport FAB12, design agency partnership associated with FORCE, has the design of the product brand BILSTEIN ClubSport developed and focused with her design on the target group of racing enthusiasts.
Black and silver dominate the appearance of the campaign and communicate high quality. The color language puts the high-end technology of the BILSTEIN suspension ClubSport in the Center and to awaken the desire for a unique driving experience. Design daughter by FORCE, the Agency FAB12 develops high-quality, distinctive appearances for the strategic and substantive communication solutions by FORCE. FAB12 covers a wide range of creative fields of expertise in which the creative independently operate for design jobs including print design, corporate design and Web design. Image trailer turning with Walter Rohrl at the Nurburgring brand communication for BILSTEIN ClubSport includes advertisements, sales materials and packaging design. The centerpiece of the campaign is an image trailer turned on the Nurburgring with the Motorsport legend Walter Rohrl. Two-time World Rally champion and often dubbed as the best Drivers of all time”: Walter Rohrl, during his professional career in the 1970s and 1980s as a perfectionist was par excellence among all drivers, is the ideal testimonial for the BILSTEIN ClubSport campaign, because he is still very popular and enjoys high credibility in the racing scene.