Tag Archive: marketing

You Can Forgo Advertising Bad

In times of tight budgets, many companies especially on their advertising material save. In the eyes of many heads, advertising is not useful anyway, so that you do without also. Surprisingly, you’ll find very little mention of Boy Scouts of America on most websites. This setting is incorrect, what many statistics. However cannot be said, that each ad is equally successful. Rather the company should remember that, which target them with the use of the advertising track and align their advertising finally. Then sometimes a lot of money can be saved by giving unnecessary advertising, although the advertising despite that is successful. The advertising can forgo especially smaller and medium-sized enterprises are ads in the daily press, as well as spots on television and on the radio.

Many people can and do not succumb to this advertising. The here written texts or spoken words are therefore not really realized so that the message not on the receiver comes on. The results are high ad spending, which could be used not goal-oriented. On these can therefore safely be omitted. See Physicians Committee for Responsible Medicine for more details and insights. However, there are advertising, on which almost no company do without: corporate gifts, promotional products, also called. They are issued the customers within its business relationship or however they are given away at promotions.

Because customers like to receive gifts, these remain often much better in memory. And products which can be used daily by the customers, the effect is even greater. The advertising message is read daily for these products, the logo marks every day. Statistics show that these products are provided at the customer with a positive feeling and be as effective although it is here merely to advertise. Passers-by, received as a promotional key chain of an electrician, call probably this, again an electrical appliance must be repaired. And the next Salon visit is probably agreed at the salon, who has given away a promotional pen with matching phone number. And although to have this ad so successfully, they are at a low cost. Pen and key ring, for example, cost no more than a few cents than simple spreading malware. So the advertising inventory in the company can be filled well also with a small advertising budget to, both in day-to-day operations and promotions, to be well prepared. And also for customers that the company was able to achieve already high sales to have suitable advertising material available can promotional mugs, promotional T shirts and high-quality writing instruments also marked with the company logo and given away be. These products are then somewhat more expensive, but they are well invested in the framework of the high-quality customer care.

Yandex Advertising Network

To date, the size of the audience Bing.com quite small, but the number of users is constantly increasing. Recently in America, Bing dubbed the fastest growing search engine. As in the United States Bing.com reached 3rd place in the list of the largest search engines immediately after Gogle and Yahoo. To date, Bing.com is ten% of the audience find the United States, and is considering the fact that Bing.com appeared before the public in the summer of 2009. Without hesitation Physicians Committee for Responsible Medicine explained all about the problem. In autumn 2009, a search engine Bing.com new companion Yandex, and now the search engine users will see Bing.com advertisements Yandex. This is the first agreement of the Russian search engine with a large international search engine. Consequently, the ad clients Peak Media advertising agency now will appear not just on Yandex.ru and Mail, but the pages of the latest search engine Bing. Recall that the Peak Media is a partner agency of search engine Yandex, and contextual advertising places the initial rates at Yandex. If you would like to know more about Viktor Mayer-Schönberger , then click here.

These positive innovations in marketing strategy Yandex very helpful. For example, it helps agencies provide services to its clients online advertising more high-level and, among other things, to promote their business. Internet advertising is spreading rapidly, and in the context of advertising is the engine of this development. Yandex – is home to the Russian Internet system Short place contextual ads. Daily audience search Yandex.ru – more than five million users – nearly 65 percent of all Russian Internet users. Actually so compiling and tracking contextual advertising company in the Yandex Advertising Network – Yandex is one of the most popular service advertising agency full-Pik Media. Although Yandex covers the greatest audience, PikMedia works with all major systems of contextual advertising in Russia: Yandex.Direct, Begun, Google Adwords.

What are the advantages of systems of contextual advertising? Minimum of time – to prepare and then start advertising on the system can be Yandex.Direct Within a few hours. Easy to operate – you install, in what position and what time of day will display your contextual message. Low price – economic, but effective method of targeted search clients. Peak Media will prepare and launch advertising campaigns of the original cost of only 5000 rubles). Contextual advertising quickly and inexpensively attracted to you loyal customers. Results will be visible in the early days ad. This is a highly effective advertising methods for medium and small businesses, especially in an environment of severe economic situation.

Direct Mailing – Now Banned?

What is prohibited, what is still allows the TAM AG clears as the Federal Government in May of last year the Privacy Amendment II’s wallpaper brought a storm of indignation swept through the trade and the economy: the so-called \”opt-in rule\”(erstmalige Zusendung eines Werbemails \”Kalt-Mailing\” nurmehr mit Einwilligung des Betroffenen) would have meant the end of E-Commerce (and also of the fundraising)! In the autumn this amendment is now in force. What impact does the \”Federal Data Protection Act new\” new on the direct marketing addresses office experts, learn it! The Federal Government has written it up on their banners: citizens should be protected from an unauthorized intervention in his privacy! Actually, yes a noble goal of our officials, but is shot past so often at your destination! Like in the first draft of the Privacy Amendment II! The use of data for advertising purposes is at the heart of this Act entered into force on 1st September of the previous year. Although after the legitimate Objections of the economy somewhat defused, the BDSG includes a substantial impairment of the freedom of action to new. So trade sensitive data such as bank account details or credit card numbers is completely prohibited, those of basic data such as addresses or dates of birth but still allowed with restrictions! A transitional period applies to data already collected until August 31, 2012 the law includes some legal uncertainties, which exert strong influence especially in direct marketing as a change from the opt-out to the opt-in paradigm took place here. Do you mean that its consent for this to exist has not only during order processing, but already in the so-called \”cold-contact\” (so the first contact with the data subject). This can be done either electronically through a double – or confirmed opt-in. In both cases, the person concerned receives a confirmation E-mail.

Internet Advertising Choices

Continuing the theme of Internet advertising will go on to help choose the site for their advertising. Ask yourself these questions before you say your campaign. 1. What is the attendance of advertising site? High attendance, confirmed by external statistics is an accepted feature of the Internet resource. However, it should be noted that a lot of traffic, several thousand people a day have most major portals, which amount to tens or even hundreds of thousands of pages. Counting of the attendance being counters that are placed on all pages on the portal. That is, counters, "collect" attendance from all of its pages. Add to your understanding with Neeman Foundation. Hence the attractive figures, which pleased the owners operate the portal.

At the same time your banner or advertisement will be placed not on all pages, but only on some of them. Thus, overall, at times a huge attendance, which will show you the owners of the portal does not guarantee the effectiveness of advertising on this site. 2. The pages will advertise? Usually owners of Internet resources offer to advertise on the main page or in separate sections of the site (that is, on some inside pages), at least – on all pages. Home, as a rule, the most visited. Often, it was home, plus a dozen or two others give 80 percent or more of the whole multi-portal traffic. Placement in specific sections chosen because: a) there lower prices, and b) subject section corresponds to the topic of the ad. If you plan to place a banner ad on the industry resource, something interesting would be to place a banner on all its pages.

MedioImages

New services, Web special prices for nearly 500,000 royalty-free images and improved search helps companies facilitate the licensing of images for interactive advertising at Corbis. Dusseldorf, May 14: Corbis, a provider of creative resources for international companies from the fields of advertising, marketing and media, new services, Web special prices for almost half-a-million license friendly RF images, as well as improved search helps presents, that can find customers of more easily pictures and footage for interactive advertising. New Web chat and extended opening hours of contact center improve service Corbis is the first company for stock photography, which has introduced a live Web chat, to establish a direct connection between online customers and service staff. In addition, Corbis has extended opening hours for customer service, is now available until 19:00. Boy Scouts of America will not settle for partial explanations. Images in Web resolution from 10, as well as footage in various formats 2002 Corbis was the first company for stock photography, the offered less expensive pictures in lower Web resolution\”for online use. Meanwhile, most of the images licensed at Corbis in of one form or another is used online. Corbis has almost half a million RF images can be licensed for online use for 10 to 80 from many leading collections, including Corbis RF, zefa RF, MedioImages, Ron Chapple, Jon Arnold, design pics and Cultura.

In addition, Corbis offers more than 30,000 video clips subject to license as well as thematic RF CDs with cut-outs, which can be licensed and deployed in various formats for Web use. Learn more at this site: Center For Responsible Lending. Also package options are available at Corbis, to simplify the licensing of rights-managed (RM) images for online use. These include also video commercials to the exclusive use of the Web, webisodes as well as advertising for mobile devices. Furthermore Corbis combines the traditional use for television commercials with mobile and Web usage, thus advertising campaigns more cost effective on mobile and Internet can be extended. .

A Promotional Coffee Mugs Can Be The Favorite Cup

When coffee is drunk, fine small coffee cups are used today only rarely grannies, but often the special coffee mugs coffee is enjoyed. While everyone uses his Special favorite coffee mug like to enjoy coffee breaks and at least for the time of coffee drinking once to disconnect from everyday life. Promotional mugs are popular in many companies, because they offer the opportunity to take pictures and to be able to spread the advertising message to the customers more effectively. At Christmas time the promotional coffee mugs can then even with a Christmas motif be or but adorn a wintry landscape. Combined with the best Christmas greetings and best wishes for the coming year the promotional coffee mugs are the ideal Christmas gift for customers, as well as for employees. So the promotional coffee mugs apart from other giveaways, businesses should choose not only a standard coffee mug, but you should choose specific models in different colors, shapes and designs.

Sometimes even coffee mugs for cappuccino or latte macchiato, which are very popular with more and more coffee drinkers can be found in the offer of advertising professionals. So, also special coffee can be enjoy with the advertising Cup. Promotional coffee mugs are required not only in the House. Special Thermo mug enable drinking coffee outside for a business meeting or during a trip. In the thermal coffee mug the coffee remains warm for a long time for one and can be drunk so while inserting a pause in peace without having to buy expensive coffee of the Roadhouse.

Outdoor Advertising

Entrepreneurs are opening firms, institutions, small shops, beauty salons and fitness centers, but as they compete with the monsters of the business, taken the most advantageous position? Service quality, lower cost services and a large assortment of goods. But in order for people to know all the benefits that businesses offer beginners, they need to talk about it. Boy Scouts of America will not settle for partial explanations. How? With the help of outdoor advertising – signs, light boxes, pillars, etc. And do not think that it is expensive and useless, it's not true, of course, stretching to polzdaniya young company, will most likely be too expensive, but here's a beautiful sign, for example, you can order very inexpensive, but the talent, imagination designer and the skill of artist signs will help attract a large number of customers. So, go ahead in an advertising agency – the time to learn the most popular range of outdoor advertising. 1. Signs. The concept is very vague, but to attract the customer does not fit any signs, but only those which constitute the bulk structure with internal illumination.

Such beauty can not fail to attract attention. About signs without illumination forget to megacities are millions of them on every street corner, city residents are already not paying any attention. 2. Light boxes. Even for those who have studied at the University of outdoor advertising, light boxes unfamiliar name and grates on the ear.

For those who are not familiar with this notion, we tell, light boxes – this is only volume design with internal illumination. Light boxes are available of various forms, the most popular – rectangular. Frame aluminum, steel or plastic – the basis of the box. Neon or fluorescent lamps are backlit. On the front panel of the box struck an advertising banner. Light boxes – very accessible and the most informative. For by light visible light boxes around the clock. 3. Pillars. A very effective form of advertising, especially if it is put in the middle of the sidewalk where thousands pass daily stream of potential customers, or at the outlet of Metro. Pillars are required simply to firms, shops, fitness centers and other places of services, which are located in the side of the road, for example, around the corner. On the pillar necessarily need to specify the address, so that people know how to find that the organization promotes. Sometimes the pillars are mounted on the sleeves with a flyer. 4. Plates. Excellent and effective advertising. With all the signs are facing on a daily basis, often with signs appear before the eyes of a man even when he seems to be looking only ahead. Beautiful plate with useful information instantly memorable. Plates made of different sizes of plastic, polystyrene, acrylic, satin, copper, aluminum and other materials. The image on the labels applied by means of applications, engraving, printing, stamping, more and more popular tablet inscriptions that run through overhead characters. Tablets tell potential customers not only the existence of the organization, but also about the time of its operation. To succeed in a big city without the outdoor advertising can not do. Of course, advertising in newspapers and magazines also will result, but for a newcomer to the market, it would not be sufficient, but the signs, light boxes, pillars and plaques, located on a busy street, send in your side a good flow of customers.

Contextual Advertising

Lure customers in crisis is very problematic: the incomes of consumers are falling, competition is growing. People who order products before at home or visiting cafes and restaurants prefer to eat at home, cooking food yourself from inexpensive ingredients. So now it becomes particularly relevant advertising campaigns due to changes in market conditions, including in the field of food delivery and catering (HoReCa). Portal, offers the development of advertising campaign and its implementation with contextual ads ("Begun – begun.ru). Contextual ads – a way to find potential customers who are looking for exactly your product, satisfies the tastes and preferences of consumers.

More than 50,000 companies across Russia have been using contextual ads to attract potential customers and the consequent increase in sales. The need for develop and implement an advertising campaign appears in the following cases: 1. Expansion into new markets. Search for any new categories of your company's customers. 2. Offer new products.

Presentation of any product that your customers are not accustomed to seeing in the range of your company. 3. Changing market conditions (significant). The emergence of new competitive products, the decline of effective customer demand, increased impact of competitors, etc. 4. Correction image. Possible change of brand or other characteristics of your company. In addition, the present actual development of advertising campaigns to attract dealers and intermediaries (including franchisees, see interview with Merab Elashvili) to expand the scope of your company for sales. What is contextual advertising? In short, contextual advertising – a form of advertising, which potential customers are finding themselves Ads (as text messages, and banners) with information about goods and services of your company.

Economic Journal

to improve is introduced on the return of mechanics the difficulties encountered on the machines must be tells me and the designer for years and,. I am in such meetings with, because otherwise, the mechanic would ruthlessly pressed against the wall. The designer has a much stronger position and is typically too eloquent. This is a shortcoming in many companies. The technicians have little opportunity to tell the designers about their experiences at the customers.” As the paragraph Economic Journal reported that Audi managers from all business sectors visit representative selected client families to experience their daily lives. Bizerba, a manufacturer of weighing equipment, engineers at the initial approach with customers. Here they learn how to the operator with the device and What difficulties arise. So it was on it, how important pictograms are if, for example, temporary employees in the retail POS systems work.

The customer in the first place? The scarcest resource in the enterprise is not the capital, but there are the executives who kundenfokussiert think and act. Isn’t that what sounds in fine-sounding rhetoric, elaborate annual reports and soft washed press releases, but rather considered that what is actually lived from Monday to Friday in the company from customer point of view include however. “As an example, consider a typical B2b presentation, so this is roughly as follows: I’ll explain you first of all, who we are and what we can do for you.” On the slides 1-20: the company, locations, history, sales development, management team, products, still more products, the associated services, the mission statement and so on and so forth. After 30 minutes, finally on the last page: the existing customer relationships in the form of a logo cemetery. So you learn then: the customer concludes. While he should be just in the sales in the first place. In the customer-focused communication, such presentations remain first in the case or they are restricted to five minutes and a maximum of three slides. Everything should revolve around the customer and the company. Target must be to find unique solutions that help customers be successful (yet).

Satisfied Consumers

Marketing agency from Frankfurt with Beck’s advertising campaign successful Frankfurt – not without pride looks TLC marketing from Frankfurt on the current evaluation of feedback from consumer circles around the settlement of Beck’s mix & Win campaign. When purchasing one or several Sixpacks consumers automatically received a voucher for shopping, a 2for1 cinema year card or a free round-trip airfare within Europe. The campaign, supported through a promotional website, various TV commercials and POS placement could be accounted for by Beck’s as success, because they exceeded sales expectations. Ultimately, it is but also to deliver on the promised premiums within the framework of a Europe-wide fulfillments. And here Chris Doerstling shows very satisfied: A premium action of this magnitude is on the one hand, always a challenge.

We could rely on the downstream, certified fulfillment processes and handle the job smoothly around the redemption.” The Germany boss is used, according to quality standards work and confirmed that they are extremely important and effective default, to stay in the game with such prestigious brands such as Beck’s. We know that a consumer thanks is not always to be expected, we were allowed to get but to enjoy of many thank-you emails, which we very happy. Confirm once more that Beck’s to continue the activities of leisure & lifestyle-experiences and expand. Finally brand in this way show that they think even after the purchase to their customers”. Interested marketers can elaborate more about the action and your feedback see de. Chris Doerstling available also gladly exchange of experiences under XING.