Tag Archive: marketing

Satisfied Consumers

Marketing agency from Frankfurt with Beck’s advertising campaign successful Frankfurt – not without pride looks TLC marketing from Frankfurt on the current evaluation of feedback from consumer circles around the settlement of Beck’s mix & Win campaign. When purchasing one or several Sixpacks consumers automatically received a voucher for shopping, a 2for1 cinema year card or a free round-trip airfare within Europe. The campaign, supported through a promotional website, various TV commercials and POS placement could be accounted for by Beck’s as success, because they exceeded sales expectations. Ultimately, it is but also to deliver on the promised premiums within the framework of a Europe-wide fulfillments. And here Chris Doerstling shows very satisfied: A premium action of this magnitude is on the one hand, always a challenge.

We could rely on the downstream, certified fulfillment processes and handle the job smoothly around the redemption.” The Germany boss is used, according to quality standards work and confirmed that they are extremely important and effective default, to stay in the game with such prestigious brands such as Beck’s. We know that a consumer thanks is not always to be expected, we were allowed to get but to enjoy of many thank-you emails, which we very happy. Confirm once more that Beck’s to continue the activities of leisure & lifestyle-experiences and expand. Finally brand in this way show that they think even after the purchase to their customers”. Interested marketers can elaborate more about the action and your feedback see de. Chris Doerstling available also gladly exchange of experiences under XING.

Word Campaign

Heavenly: The new saarVV Christmas campaign Saarbrucken, 07.12.2010 – 210 city light posts in downtown Saarbrucken are occupied with both Christmas and shopping motives of the saarVV, five of them are covered with huge shopping bags from printed PVC tarpaulin. “On sympathetic illustrations, Santa flies himself with his saarVV bus-sled” or railway carriage “through the skies. That his outfit in from head to toe or from the CAP to the boots is green, has nothing to do with color blindness, but with intention: Green stands for environmental and ecological mobility. Because the passengers make an important contribution to climate protection, if you leave your car and use public transport to the Christmas shopping, Christmas party or the visit to the Christmas market. Avoid traffic jams and save the parking space search, comfortably ride buses and trains in the saarVV. In addition to this outdoor advertising is the message in the context of an integrated campaign additional media support: via ads and radio spots, in which Santa Claus comes to Word and of course gives a statement to its new look. Innovation character proves in this campaign also the cooperation of the saarVV with the DB Regio Sudwest. Because not only the saarVV – day tickets for rides in the Saarland are advertised as products, but also the Saarland – / Rhineland-Palatinate ticket of the railway, which is also offered in particular for trips across the border to Rhineland-Palatinate. Design and realization of the new saarVV campaign are marketing & design in Saarbrucken at the advertising agency of Hague. More information: or contact: Hague marketing & design GmbH Judith Petit project manager Abdo boiler primary breed 17, nee B8 66115 Saarbrucken 0681/99281-34

TuV Campaign

The BILSTEIN suspension ClubSport has a street-legal, and appeals to the target group of motor sports car driver and tuning fans. Dusseldorf, may 2012 for its automotive customers, ThyssenKrupp Bilstein tuning GmbH, Dusseldorf communications agency FORCE realized now an extensive marketing campaign for the introduction of the premium chassis BILSTEIN ClubSport. The campaign addresses motor sports car driver and tuning fans with a passion for lively driving and high demands on the performance of your vehicle. You now benefit from professional technology: because the high-end Coilovers BILSTEIN ClubSport has by TuV a street-legal. At the same time, this premium product uncompromising suited to the racing and ClubSport is constructed. The chassis combines the proven BILSTEIN monotube – gas pressure technology with the highest technology standards from motor sport and is available immediately. Design agency FAB12 designed the product brand ClubSport FAB12, design agency partnership associated with FORCE, has the design of the product brand BILSTEIN ClubSport developed and focused with her design on the target group of racing enthusiasts.

Black and silver dominate the appearance of the campaign and communicate high quality. The color language puts the high-end technology of the BILSTEIN suspension ClubSport in the Center and to awaken the desire for a unique driving experience. Design daughter by FORCE, the Agency FAB12 develops high-quality, distinctive appearances for the strategic and substantive communication solutions by FORCE. FAB12 covers a wide range of creative fields of expertise in which the creative independently operate for design jobs including print design, corporate design and Web design. Image trailer turning with Walter Rohrl at the Nurburgring brand communication for BILSTEIN ClubSport includes advertisements, sales materials and packaging design. The centerpiece of the campaign is an image trailer turned on the Nurburgring with the Motorsport legend Walter Rohrl. Two-time World Rally champion and often dubbed as the best Drivers of all time”: Walter Rohrl, during his professional career in the 1970s and 1980s as a perfectionist was par excellence among all drivers, is the ideal testimonial for the BILSTEIN ClubSport campaign, because he is still very popular and enjoys high credibility in the racing scene.

Think Company

That is why the company can not make a clear portrait of the candidate and the criteria to determine its place in the chain of sales. In this regard, the company is trying to find generic sales manager, who will independently deal with and seek information about the client, and cold calls, and meetings with decision-makers, and the alignment of future relations with the client after an act of sale. Of course, the market is universal sales managers, but you should always take into account the fact that the universal experts can not be equally good at each site work, because each area of work requires that the manager is often very different and quite opposite qualities and skills. Therefore, the most effective is the use of multi-system sales when a person is engaged in the preliminary gathering of information about the client and the other deals with cold canvassing and making appointments, the third – to hold meetings with top officials of potential customers, and the fourth – retention and further work with clients. Of course, such an approach is possible only if the developed system of sales. 2) Lack of responsibility for a decision on hiring a candidate. Now Think about who your company is responsible for this decision and further the work of hired a sales manager? Is there such a person in your company or recruitment takes place at formal level, that is, when in case of unsatisfactory results of the vendor hired by your HR manager just throws up his hands and said, "Well, I do not know.