Tag Archive: vacation & tourism

Germany Families

Keel with an innovative Internet portal new approaches – In October 2009, the tourism agency Schleswig-Holstein (TASH), sh-urlaubsreif.de launches a large-scale Internet campaign. It aims to strengthen the interests of families at the holiday destination of Schleswig-Holstein. TASH, who is responsible for the statewide tourism marketing for Schleswig-Holstein since 2001, registered on the official page, always greater interest from potential holidaymakers. If you are not convinced, visit Spm Llc. This is 2010 Ene mene now for the campaign, meck and we’re gone! “. The cross-media campaign includes many interactive activities and by ambient advertising (so where are families like E.g. Indoorspielplatze), and numerous measures in social networks such as Facebook, Twitter or YouTube. With this idea, the TASH ensures innovative impulses in the far more conservative advertised tourism segment.

At the heart of the advertising campaign for the target group families is an interactive online sweepstakes to a family holiday in Schleswig-Holstein in the spring 2010th Mayan families from all over Germany to the travel can apply from 1 October to 31 December 2009. “Under the motto of Ene, mene, meck and we’re gone!” you can shoot a video and justify why all people they necessarily should win a trip to Schleswig-Holstein. All candidate videos will be presented at and can be evaluated there. Among the 10 highest ranked films, a prominent jury determined the best video and thus the winner family. Visitors to the Web site can customize E-cards depicting the landscape of Schleswig-Holstein, to friends and send acquaintances, and include a link to your own or a favorite video. The site is supported sh exhausted by its own YouTube channel and presences on Twitter and Facebook respectively under the keyword”.

The idea of the marketing team of TASH was implemented by the Kiel advertising agency new communication which prevailed concept with the fresh cross-media in a pitch. Our primary objective in this campaign is the target group of families there to pick up, where she are informed about possible destinations. Over 80 per cent of family vacationers take advantage of the Internet and the platforms of social networks now for their holiday planning”, explains Soren Mohr, Managing Director of the advertising agency of new communication.

Wheel Travel

The most popular destination in Central America is bicycle and MountainbikeTouren in Costa Rica Costa Rica. Especially the many national parks with an incomparably rich flora and fauna, the mighty volcanic peaks, the tropical rainforest, and the fantastic beaches along the Caribbean and the Pacific Ocean attract visitors. The small Central American country Costa Rica inspired by the wealth of possible cycling and mountain bike tours. On the many small, you can cycle wonderful paths and trails through the hinterland, the various types of terrain are varied. On adventurous trails to drive through the middle of the rainforest, the numerous volcanoes offer good downhill, unspoilt beaches offer comfortable cycling. Either you take your bike, what is possible with most airlines, or you looking for a local landlord from wheels.

Some tour operators offer their own, high-quality rental bikes. In the surroundings of San Jose, the capital of Costa Rica, there is a Variety of tours, for example around the Vulkane Irazu and Poas, or through the Orosi Valley. Partly also roads on the volcanoes, such as for example on the Irazu Vulkan, with the corresponding level of the condition do everything possible. The town of Arenal volunteers himself as a base for bike tours. A relaxed bike tour leads on a paved road through the tropical forest around Lake Arenal.

With the mountain bike you can up to the National Park of the volcano Arenal ride, but it is on the way to not be possible with the bike in the Park. The Cerro De La Muerte (death peak) is the highest mountain on the Panamericana highway. On a distance of 45 kilometers is approximately 2800 to cope with altitude. Only do not deter let by the name. The region of Samara on the Nicoya peninsula suitable also for cycling. On pristine beaches along the coast of the Pacific Ocean Crest is, in the hilly to mountainous hinterland come even sportier drivers at their own expense. Or how about the Ruta de los Conquistadores? This is a well known mountain bike race in Costa Rica, where it applies in just four days from the Pacific coast to reach with the Irazu Vulkan as the highest point in the Caribbean and many more challenges on the way. In the Manuel Antonio the rain forest and the surrounding mountains offer Park a perfect backdrop for every cyclist. You can discover hidden waterfalls, biking on narrow jungle trails, and enjoy the beautiful coastal landscape. With a little luck, you experience also the diverse fauna of the national parks, such as colorful birds, Coati, howler monkeys and other exotic creatures. Tours at sunset, with unbeatable views of the Pacific Ocean are also very special.