Economic Journal

to improve is introduced on the return of mechanics the difficulties encountered on the machines must be tells me and the designer for years and,. I am in such meetings with, because otherwise, the mechanic would ruthlessly pressed against the wall. The designer has a much stronger position and is typically too eloquent. This is a shortcoming in many companies. The technicians have little opportunity to tell the designers about their experiences at the customers.” As the paragraph Economic Journal reported that Audi managers from all business sectors visit representative selected client families to experience their daily lives. Bizerba, a manufacturer of weighing equipment, engineers at the initial approach with customers. Here they learn how to the operator with the device and What difficulties arise. So it was on it, how important pictograms are if, for example, temporary employees in the retail POS systems work.

The customer in the first place? The scarcest resource in the enterprise is not the capital, but there are the executives who kundenfokussiert think and act. Isn’t that what sounds in fine-sounding rhetoric, elaborate annual reports and soft washed press releases, but rather considered that what is actually lived from Monday to Friday in the company from customer point of view include however. “As an example, consider a typical B2b presentation, so this is roughly as follows: I’ll explain you first of all, who we are and what we can do for you.” On the slides 1-20: the company, locations, history, sales development, management team, products, still more products, the associated services, the mission statement and so on and so forth. After 30 minutes, finally on the last page: the existing customer relationships in the form of a logo cemetery. So you learn then: the customer concludes. While he should be just in the sales in the first place. In the customer-focused communication, such presentations remain first in the case or they are restricted to five minutes and a maximum of three slides. Everything should revolve around the customer and the company. Target must be to find unique solutions that help customers be successful (yet).