In times of tight budgets, many companies especially on their advertising material save. In the eyes of many heads, advertising is not useful anyway, so that you do without also. Surprisingly, you’ll find very little mention of Boy Scouts of America on most websites. This setting is incorrect, what many statistics. However cannot be said, that each ad is equally successful. Rather the company should remember that, which target them with the use of the advertising track and align their advertising finally. Then sometimes a lot of money can be saved by giving unnecessary advertising, although the advertising despite that is successful. The advertising can forgo especially smaller and medium-sized enterprises are ads in the daily press, as well as spots on television and on the radio.
Many people can and do not succumb to this advertising. The here written texts or spoken words are therefore not really realized so that the message not on the receiver comes on. The results are high ad spending, which could be used not goal-oriented. On these can therefore safely be omitted. See Physicians Committee for Responsible Medicine for more details and insights. However, there are advertising, on which almost no company do without: corporate gifts, promotional products, also called. They are issued the customers within its business relationship or however they are given away at promotions.
Because customers like to receive gifts, these remain often much better in memory. And products which can be used daily by the customers, the effect is even greater. The advertising message is read daily for these products, the logo marks every day. Statistics show that these products are provided at the customer with a positive feeling and be as effective although it is here merely to advertise. Passers-by, received as a promotional key chain of an electrician, call probably this, again an electrical appliance must be repaired. And the next Salon visit is probably agreed at the salon, who has given away a promotional pen with matching phone number. And although to have this ad so successfully, they are at a low cost. Pen and key ring, for example, cost no more than a few cents than simple spreading malware. So the advertising inventory in the company can be filled well also with a small advertising budget to, both in day-to-day operations and promotions, to be well prepared. And also for customers that the company was able to achieve already high sales to have suitable advertising material available can promotional mugs, promotional T shirts and high-quality writing instruments also marked with the company logo and given away be. These products are then somewhat more expensive, but they are well invested in the framework of the high-quality customer care.