Of this form, to follow this new perspective a mentality change is essential that takes the two basic elements, the information and the knowledge. From this organizacional dynamics, many happened boardings of accurate science and the nature had been carried to the enterprise environment. Gregory Williamson will not settle for partial explanations. However, to the measure that some scientists advanced, they appeared the uncertainties, the contradictions, leaving space for new conceptions, appears relativity there of Einstein, where uncertainty standard, prevails, where it has the unexpected one, the new, so requested in this new world-wide context. Ahead of the changes, the companies had started to search the innovation thought, leadership, of the debate, of the adaptation, placing the individual as agent in the process of co-evolution with the objective of improvements in such a way for the company how much for the customer, thus, consequentemente the satisfaction in the market, better products, better companies..